SEO, AEO and GEO for staffing agencies
SEO and AI search visibility for staffing agencies
Dravik helps staffing agencies show up for both audiences: employers searching for a staffing partner and candidates looking for work. We fix job posting markup for Google for Jobs, build industry and location pages, and strengthen the sources AI assistants read. It starts with a $199 fixed-price audit: a 30 minute call plus a written plan.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
What your buyers type and ask
- light industrial staffing agency in [city]
- temp to hire accounting staffing near me
- warehouse jobs hiring immediately [city]
- ChatGPT, which staffing agencies place nurses in [state]
- how much do staffing agencies charge employers
- best IT staffing firm for contract developers
How buyers search
How people find staffing agencies now
A staffing agency's website serves two very different buyers. Hiring managers search for an agency that knows their industry and city. Job seekers search for openings and often find them through Google's job listings before they ever reach a job board. Both groups now also ask AI assistants which agencies are worth contacting.
Agency sites often serve neither group well. Job listings come from an ATS widget that search engines cannot read. The services page lists every industry in one paragraph. Branch offices share a generic contact page. When an AI assistant is asked for a light industrial staffing agency in a specific city, it has little on your site to go on.
What goes wrong
Search and AI visibility problems we see in staffing agencies
- 01
Jobs missing from Google for Jobs
Google shows job openings directly in search when listings carry valid JobPosting structured data. Many ATS job boards are embedded through iframes or scripts that search engines cannot read, or they leave out required fields. Fixing that puts openings in front of candidates searching from their phones.
- 02
Expired job listings left live
Filled roles that stay on the site frustrate candidates and send poor signals to Google. Job pages need a valid through date and should come down or redirect when the order is filled. This is usually a sync problem between the ATS and the website.
- 03
No pages per industry and specialty
Employers search for staffing in their field: medical, light industrial, accounting, IT. One services page with a list gives search engines nothing specific. A page per specialty, describing the roles you fill and how you screen for them, matches what hiring managers type.
- 04
Branch offices without local presence
Agencies with several branches often have one Google Business Profile or none per office. Each branch needs a verified profile, a location page with its address and the roles it focuses on, and reviews from people it actually placed or served.
- 05
Two audiences mixed on every page
Pages that try to speak to employers and job seekers at once tend to rank for neither. Clear separate paths, with employer pages about fill speed, screening and compliance and candidate pages about openings and pay, help both search engines and visitors.
The business audit
See who Google and ChatGPT recommend instead of you
The audit checks your rankings, runs the questions your buyers ask through the major AI engines, and shows which sources they trust for staffing agencies.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
Where AI looks
The sources AI engines and Google lean on
For staffing, Google and AI engines draw on Google Business Profile reviews, Indeed and Glassdoor company pages, ClearlyRated and its Best of Staffing listings, the American Staffing Association member directory, and local chamber and business journal mentions. Candidate reviews on Indeed and Glassdoor shape how an agency is described to job seekers. Accurate profiles on those sources give the engines a clear picture of who you are.
Where we start
What the audit checks first
The audit checks whether your open jobs appear in Google's job results, how each branch shows on Google Maps, and what AI assistants say when asked for agencies in your specialties and cities. A typical first fix is correct JobPosting markup from your ATS feed, followed by separate specialty pages for the industries you serve.
- 01The call30 minutes on how your business runs, the tools you use and the growth you are after.
- 02ReconWe study your workflows, your site, your rankings and how AI assistants describe you and your competitors.
- 03The written planA ranked list of what to fix or build first, with a fixed price for anything worth building.
- 04Your callKeep the plan and run it yourself, hand it to your team, or have us build it.
What you own
Everything we build stays on your domain.
- Every page and schema block, published on your site
- Search Console, analytics and profiles in your own accounts
- The buyer prompt set and monthly AI visibility results
- No ranking guarantees, just a monthly report of what changed
Search questions from staffing agencies
Why are our jobs not showing in Google for Jobs?
Usually because the listings are loaded in a way search engines cannot read, or they are missing required structured data such as the posting date, location or validity date. We check your ATS job board setup during the audit and fix the markup or the feed.
Should we target employers or job seekers with SEO?
Both, on separate pages. Candidate traffic fills your pipeline and employer traffic brings job orders, and each group searches differently. We plan pages for each and keep them apart, so neither audience gets a page written for the other.
Do Glassdoor and Indeed reviews matter for AI search?
They shape how assistants describe your agency to job seekers, and employers read them too. We help you respond to reviews properly and ask placed workers for honest feedback. We never post fake reviews or pressure people to change what they wrote.
How much do SEO and AI search visibility cost for staffing agencies?
It starts with a $199 business audit: a 30 minute call plus a written plan covering your Google rankings and what AI assistants say about you. If there is work worth doing, you get a fixed price before anything starts.
Keep reading
More on search and AI visibility
Related
Start with recon
Find out where buyers look for you and find a competitor.
Book the audit. You get a written record of how Google and AI assistants treat your business today, and a ranked plan to change it.
- A 30 minute call about how you run
- A written plan ranked by impact
- Yours to keep, even if you never hire us
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it