SEO, AEO and GEO for accounting firms
SEO and AI search visibility for accounting firms
SEO for accounting firms means ranking for the services and niches your best clients search for, and AEO and GEO mean being named when they ask an AI assistant to recommend a CPA. Dravik does both for US firms with 20 to 500 people, starting with a $199 fixed-price audit: a 30 minute call plus a written plan.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
What your buyers type and ask
- CPA firm for small business near me
- best accounting firm for construction companies in Denver
- outsourced CFO services for startups
- how to respond to an IRS CP2000 notice
- bookkeeper vs CPA for a 50 person company
- which accounting firms specialize in nonprofit audits
How buyers search
How people find accounting firms now
The clients most firms want are not searching for an accountant near them. They search for a specific need: an outsourced CFO for a SaaS startup, a CPA who handles multi-state payroll tax, or help with a sales tax notice. Generic firm sites with one services page rarely match those searches.
Business owners also ask AI assistants which accounting firms work with companies like theirs, or how to choose between a bookkeeper and a CPA. Those answers favor firms with clear pages on specific industries and services, consistent listings, and content that explains a topic plainly. A firm known for construction accounting should have pages that say so in detail.
What goes wrong
Search and AI visibility problems we see in accounting firms
- 01
No pages for the niches you serve
If your firm is strong with dental practices, nonprofits or construction companies, each needs its own page explaining the accounting and tax issues of that niche. Without it, neither Google nor AI engines can connect your firm to the searches those owners make.
- 02
Service pages that all sound the same
Tax planning, audit and assurance, outsourced accounting and advisory pages often repeat the same paragraph. Each should explain who it suits, what the engagement includes and how pricing works, so engines have something specific to rank and quote.
- 03
Seasonal content that never gets updated
Tax deadline and law change articles go stale fast. Dated, maintained pages on deadlines, extensions and common notices earn steady traffic and are the kind of passage AI assistants pull into answers, as long as they are kept current.
- 04
Weak local and entity signals
Each office needs a complete Google Business Profile, and the firm name, address and partners should match across state board lookups, the AICPA directory if you are listed, LinkedIn and review sites. Mismatches make it harder for engines to treat your firm as one entity.
- 05
Thin team and credential pages
Clients choose an accountant they trust. Partner and staff pages with credentials, industries served and published articles, marked up with structured data, help search engines and AI models attach expertise to your firm.
The business audit
See who Google and ChatGPT recommend instead of you
The audit checks your rankings, runs the questions your buyers ask through the major AI engines, and shows which sources they trust for accounting firms.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
Where AI looks
The sources AI engines and Google lean on
For accounting queries, AI assistants and Google lean on Google reviews, LinkedIn, CPA Verify and state board of accountancy lookups, the AICPA and state society directories, Clutch and UpCity for firm comparisons, and explainer content from the IRS and major publishers. Getting named often depends on being present and consistent in those places as much as on your own website.
Where we start
What the audit checks first
The audit checks how your firm appears for your two or three most profitable services and niches, on Google and in AI assistants, and where competitors are cited instead. A typical first fix is building dedicated niche pages for the industries you already serve well and cleaning up your office profiles.
- 01The call30 minutes on how your business runs, the tools you use and the growth you are after.
- 02ReconWe study your workflows, your site, your rankings and how AI assistants describe you and your competitors.
- 03The written planA ranked list of what to fix or build first, with a fixed price for anything worth building.
- 04Your callKeep the plan and run it yourself, hand it to your team, or have us build it.
What you own
Everything we build stays on your domain.
- Every page and schema block, published on your site
- Search Console, analytics and profiles in your own accounts
- The buyer prompt set and monthly AI visibility results
- No ranking guarantees, just a monthly report of what changed
Search questions from accounting firms
Does SEO work for a CPA firm that gets most clients by referral?
Yes, because referred clients still search your name and check you against others, often with an AI assistant. Good visibility confirms the referral. Niche pages also bring in new clients who match the work you already do well.
How do accounting firms get recommended by AI assistants?
By being specific and consistent. Clear pages on the industries and services you handle, matching directory and review profiles, and plain explanations of common tax questions give assistants sources they can cite when naming firms.
Should we write about tax law changes?
Only if you can keep the pages current. Dated, maintained articles on deadlines and notices are valuable. Stale ones can mislead readers and lose trust. We plan a realistic update schedule with you.
What does the $199 audit include for an accounting firm?
A 30 minute call and a written plan covering your rankings for key services and niches, your local profiles, how AI assistants describe your firm, and a prioritized list of fixes with fixed prices for anything we would build.
How much do SEO and AI search visibility cost for accounting firms?
It starts with a $199 business audit: a 30 minute call plus a written plan covering your Google rankings and what AI assistants say about you. If there is work worth doing, you get a fixed price before anything starts.
Keep reading
More on search and AI visibility
Related
Start with recon
Find out where buyers look for you and find a competitor.
Book the audit. You get a written record of how Google and AI assistants treat your business today, and a ranked plan to change it.
- A 30 minute call about how you run
- A written plan ranked by impact
- Yours to keep, even if you never hire us
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it