SEO, AEO and GEO for B2B SaaS companies
SEO and AI search visibility for B2B SaaS companies
Dravik helps B2B SaaS companies show up when buyers search Google or ask ChatGPT and Perplexity which tool to use. We fix technical SEO, build comparison and use-case pages, and strengthen the review and directory signals AI engines read. It starts with a $199 fixed-price audit: a 30 minute call plus a written plan.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
What your buyers type and ask
- best customer onboarding software for B2B SaaS
- alternatives to [competitor] for mid-size teams
- [your product] vs [competitor] pricing
- which tools integrate with Salesforce for usage tracking
- ChatGPT, what software do 100 person companies use for contract management
- how much does [category] software cost per seat
How buyers search
How people find B2B SaaS companies now
SaaS buyers do a lot of research before they talk to sales. They search for the problem, then for alternatives to the tool they already know, then for comparisons between two or three names. Increasingly they skip the search results and ask an AI assistant for a shortlist. If your product is missing from that shortlist, you never hear about the deal.
Many SaaS sites make this harder for themselves. The marketing site is built on one platform, the docs on another and the blog on a third, so authority is split across subdomains. Pricing hides behind a form. Feature pages describe the product in internal language instead of the words a buyer types into Google.
What goes wrong
Search and AI visibility problems we see in B2B SaaS companies
- 01
Missing from AI shortlists
When someone asks ChatGPT for the best tools in your category, the answer is built from review sites, comparison articles and community threads. If your product has few reviews and appears in none of the listicles, the model has little to say about you, however good the product is.
- 02
No comparison or alternatives pages
Searches like your competitor's name plus alternatives are some of the highest-intent queries in SaaS. Competitors often own them with their own comparison pages. Fair, specific comparison pages give Google and AI engines a page to cite and give buyers the facts they were looking for.
- 03
Authority split across subdomains
Docs on one subdomain, the app on another and a blog on a hosted platform each build their own reputation. Internal links between them are often thin. Consolidating where it makes sense, and linking docs back to product pages, helps the pages that sell.
- 04
Feature pages written in internal language
Product teams name features after how they were built. Buyers search for the job they need done. Pages titled with your internal feature names rarely match a real query, so we map each feature to the use case and search terms buyers actually use.
- 05
JavaScript-rendered marketing pages
Sites built as single-page apps sometimes send search and AI crawlers an almost empty page. Most AI crawlers do not run JavaScript at all. If your pricing and feature copy only appears after scripts load, those engines cannot read or quote it.
The business audit
See who Google and ChatGPT recommend instead of you
The audit checks your rankings, runs the questions your buyers ask through the major AI engines, and shows which sources they trust for B2B SaaS companies.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
Where AI looks
The sources AI engines and Google lean on
For software, AI engines and Google lean heavily on G2, Capterra, TrustRadius and GetApp reviews, on comparison articles from industry blogs, and on discussions in Reddit communities and Hacker News. Product Hunt listings and integration marketplaces such as the HubSpot and Salesforce AppExchange listings also get cited. A product with an honest, active presence on those sources gives the engines something to quote.
Where we start
What the audit checks first
The audit checks what ChatGPT, Perplexity and Google AI Overviews say today when asked for tools in your category, and which sources they cite. We then check whether your key pages render without JavaScript and whether your pricing is readable. A typical first fix is a set of honest comparison pages and a cleaned-up review profile on G2 and Capterra.
- 01The call30 minutes on how your business runs, the tools you use and the growth you are after.
- 02ReconWe study your workflows, your site, your rankings and how AI assistants describe you and your competitors.
- 03The written planA ranked list of what to fix or build first, with a fixed price for anything worth building.
- 04Your callKeep the plan and run it yourself, hand it to your team, or have us build it.
What you own
Everything we build stays on your domain.
- Every page and schema block, published on your site
- Search Console, analytics and profiles in your own accounts
- The buyer prompt set and monthly AI visibility results
- No ranking guarantees, just a monthly report of what changed
Search questions from B2B SaaS companies
Should a SaaS company publish its pricing for SEO?
Often yes. Buyers search for pricing and AI assistants are asked about it constantly. A pricing page with real tiers, or at least clear starting points, gives the engines a fact to cite. If pricing must stay custom, a page explaining how it is calculated still helps.
Are comparison pages against competitors a good idea?
They work when they are fair and specific. A page that lists where a competitor is the better fit earns more trust from buyers and is more likely to be cited. We write them from public facts only and avoid claims you cannot support.
How do review sites affect whether ChatGPT recommends us?
Review platforms like G2 and Capterra are among the sources AI engines read for software questions. A steady flow of genuine reviews gives them recent, specific material. We help you set up an honest review request process, never paid or incentivized reviews that break platform rules.
How much do SEO and AI search visibility cost for B2B SaaS companies?
It starts with a $199 business audit: a 30 minute call plus a written plan covering your Google rankings and what AI assistants say about you. If there is work worth doing, you get a fixed price before anything starts.
Keep reading
More on search and AI visibility
Related
Start with recon
Find out where buyers look for you and find a competitor.
Book the audit. You get a written record of how Google and AI assistants treat your business today, and a ranked plan to change it.
- A 30 minute call about how you run
- A written plan ranked by impact
- Yours to keep, even if you never hire us
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it