SEO, AEO and GEO for healthcare clinics
SEO and AI search visibility for healthcare clinics
Dravik helps outpatient, specialty and multi-location clinics show up when patients search Google, check Maps or ask ChatGPT where to go. We fix location and provider pages, clean up listings on Healthgrades and Zocdoc, and add structured data. It starts with a $199 fixed-price audit: a 30 minute call plus a written plan.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
What your buyers type and ask
- orthopedic clinic near me that takes Blue Cross
- physical therapy open Saturday in [city]
- best dermatologist in [city] for acne
- ChatGPT, where should I go for a sports injury in [city]
- urgent care vs primary care clinic for a sinus infection
- pediatric clinic accepting new patients [city]
How buyers search
How people find healthcare clinics now
Patients search with a symptom, a specialty and a place: a knee specialist near them, a clinic that takes their insurance, someone who can see them this week. Most of these searches end on Google Maps or a directory, and more patients now ask an AI assistant for a recommendation before they call anyone.
Clinic websites often work against this. Provider bios are a paragraph on a shared page. Locations share one generic page with a list of addresses. Accepted insurance is a PDF. Listings on Google, Healthgrades and insurer directories show old hours or a provider who left last year, and the AI engines repeat whatever those sources say.
What goes wrong
Search and AI visibility problems we see in healthcare clinics
- 01
Weak location pages
A multi-location clinic with one page listing every address gives Google little to rank for each town. Each location needs its own page with the address, hours, services offered at that site, parking and directions, and the providers who actually work there.
- 02
Thin provider profiles
Patients search for doctors and therapists by name and specialty. A provider page with credentials, specialties, conditions treated, languages spoken and the locations they work at gives search engines and AI assistants specific facts to show and quote.
- 03
Inconsistent listings across directories
Google Business Profile, Healthgrades, Zocdoc, Vitals, WebMD and insurer directories often disagree on hours, phone numbers and which providers are on staff. AI engines pull from these sources, so stale data spreads into their answers. Cleaning it up is tedious but it matters.
- 04
Insurance information patients cannot find
Which insurance do you take is one of the most common questions patients ask. When the answer sits in a PDF or behind a phone call, search engines cannot read it. A clear, current insurance page is useful to patients and easy for engines to cite.
- 05
Health content without clear authorship
Google holds health content to a higher standard. Condition and treatment pages with no named clinical reviewer and no date look less trustworthy. Adding a reviewing provider, a last reviewed date and plain explanations makes the content more credible to patients and to search engines.
The business audit
See who Google and ChatGPT recommend instead of you
The audit checks your rankings, runs the questions your buyers ask through the major AI engines, and shows which sources they trust for healthcare clinics.
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it
Where AI looks
The sources AI engines and Google lean on
For clinics, Google and AI engines lean on Google Business Profile, Healthgrades, Zocdoc, Vitals, WebMD's provider directory, insurer provider directories and state licensing records. Reviews on Google and Healthgrades carry real weight, as do hospital affiliation pages. If those sources are accurate and consistent with your website, the engines can describe your clinic correctly. If they disagree, the engines tend to repeat the mistakes.
Where we start
What the audit checks first
The audit checks how each location appears on Google Maps and in AI answers for your main specialties, then compares the facts across Google, Healthgrades, Zocdoc and insurer directories. A typical first fix is rebuilding location and provider pages with consistent details and structured data, then correcting the listings that disagree with them.
- 01The call30 minutes on how your business runs, the tools you use and the growth you are after.
- 02ReconWe study your workflows, your site, your rankings and how AI assistants describe you and your competitors.
- 03The written planA ranked list of what to fix or build first, with a fixed price for anything worth building.
- 04Your callKeep the plan and run it yourself, hand it to your team, or have us build it.
What you own
Everything we build stays on your domain.
- Every page and schema block, published on your site
- Search Console, analytics and profiles in your own accounts
- The buyer prompt set and monthly AI visibility results
- No ranking guarantees, just a monthly report of what changed
Search questions from healthcare clinics
Does each clinic location need its own page?
Yes, if the locations serve different areas. A dedicated page with that site's address, hours, services and providers gives Google something specific to rank for each town and gives patients the details they need before they call. A single list of addresses rarely ranks well.
Can you help with reviews on Google and Healthgrades?
We can set up a consistent way to ask patients for reviews after a visit, without clinical details in the message. We do not write reviews, buy them or filter who gets asked in ways that break platform rules. Genuine reviews from real patients are what the engines trust.
Who should be listed as the author of our health content?
A licensed provider at your clinic should review clinical content, with their name, credentials and a review date on the page. We help structure the pages and the markup, and your clinicians check the medical accuracy. We do not write clinical advice on our own.
How much do SEO and AI search visibility cost for healthcare clinics?
It starts with a $199 business audit: a 30 minute call plus a written plan covering your Google rankings and what AI assistants say about you. If there is work worth doing, you get a fixed price before anything starts.
Keep reading
More on search and AI visibility
Related
Start with recon
Find out where buyers look for you and find a competitor.
Book the audit. You get a written record of how Google and AI assistants treat your business today, and a ranked plan to change it.
- A 30 minute call about how you run
- A written plan ranked by impact
- Yours to keep, even if you never hire us
$199 fixed price, 30 minute call plus a written plan. Full refund if it isn't worth it